Using the "Elevator Pitch" method has become essential to create persuasive arguments and make the right impression quickly! You still have to have the right techniques and be inspired by good examples! We found the perfect article for that… So read this article from HubSpot!
Let’s get one thing straight: If you’re connecting with a prospect for the very first time, you should never paste your elevator pitch into your email or say it as soon as they pick up the phone.
Because that doesn’t work. You sound like a salesperson trying to sell them -- which makes the modern buyer run for the hills.
So when are elevator pitches effective? When you’re talking to a stranger (at a networking event, in line, while riding public transit, or yes, on a elevator), and they ask, “What do you do?” or “Where do you work?”
In situations like these, you need a short, snappy, easy-to-grasp explanation of your company and its products. The person you’re speaking with might turn out to be a perfect fit -- or know someone who is.
If you’re looking for some inspiration, look no further. The following elevator pitch examples illustrate six different ways to describe what you can offer.
6 Elevator Pitch Examples
1) Attention-Grabbing Question
Has your boss ever asked you to “whip up a quick report before the end of the day”? You say yes with a sinking heart -- because you know it’ll be the opposite of quick. The founders of my company, AnswerASAP, constantly dealt with this problem in their roles as marketing executives. So they created a tool that puts all your data in one place and creates unique reports within 30 seconds or less.
This elevator pitch is effective because:
It grabs your attention with a question
It reminds you of an annoying -- and frequent -- pain
It demonstrates empathy for your situation
It’s straightforward and doesn’t use jargon
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