Cold Call: 65+ Companies Transforming The Sales Tech Landscape

May 11, 2017

This article from CB Insight is fantastic! It maps more than 60 international startups offering sales tech solutions. It's interesting to see how these startups differ from others. It could be thought the transformation and the improvement of the customer journey, a new CRM platform or the coaching salespeople.


“In 2016, deals and dollars invested into sales tech startups reached all-time highs of over $5B invested across 425 deals. And this quarter has already seen two prominent deals to private sales tech companies — a $50M Series F round to as well as a $40M Series D round to Xiaoshouyi.

With deal count and dollar amount reaching all-time highs in 2016, we used CB Insights database to create a market map of primarily VC-backed sales tech companies that have received funding within the last 18 months. We mapped these 65+ startups across 7 major categories in which they’re operating.

We define sales tech to include companies developing tech-enabled solutions that directly serve sales teams or improve upon the sales process, as well as customer relationship management (CRM) platforms. We also chose to include companies that improve upon customer experience, engagement, communication, and booking processes for companies across various industries such as travel and health. We exclude companies that primarily focus on tech-enabled marketing or advertising. While some of these companies on our map work across different categories in the map, we categorized them based on their primary use case.”


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