How To Write The Perfect Sales Email?

Selling is a complicated exercise and email is the means of communication most used by salespeople. However it can quickly become boring, inefficient and impersonal. How do you write the perfect sales email? In this article from Sales Hacker, you will find 5 tips to easily grab attention.


“The average employee spends nearly a fourth of their workday in an email inbox, making it a vital part of communication, especially in sales. But email can become annoying, ineffective, and impersonal. To help break those barriers, I’ll provide my best sales email writing tips and show you how to write the perfect sales email.


1. Keep Your Sales Email Short & Sweet

Writing a long sales email can be detrimental, causing prospects to delete or ignore it. The key is to write emails that are simple and to the point. If your email requires constant scrolling, there’s a good chance it will end up in the trash.

While your sales emails should be short, they should also be clean and neat. Always make sure you check for quality control! Try a tool like Grammarly to avoid costly spelling errors.

Try viewing it on a smartphone screen too, since it’s very likely that it could be opened on a mobile device.


2. Always Include a Call to Action

If you’re writing a sales email to a prospect, chances are you are expecting something from them. Ask yourself a few questions while drafting your email – why are you sending this email? What is your expected outcome?

 If you are looking to schedule a meeting, suggest a specific date and time, including helpful details like the meeting duration.

Here’s a specific example:

“I would love to set up 30 minutes to show you how we can help you get more qualified leads. How’s Thursday at 10 a.m?”  “


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