The meat market is a highly competitive and evolving market. Companies must imperatively differentiate themselves from one another in order to survive but also respond to the changing demands of the market and consumers. This differentiation can take place through the product but also through the packaging which must have many qualities such as convenience and the effective prolongation of the life of the product. In this short article from Food & Drink Business Europe, you will find two examples of companies who develop ingenious solutions.
“The meat market remains fast-moving and competitive. As part of this processors and retailers are always looking for a point of differentiation. As well as new product development, this can mean new pack formats. Convenience remains a major driver here but this has to be matched by the ability to maintain product quality and freshness and extend shelf life.
This has led to the introduction of many new pack types. As well as the different shapes and designs of trays, there are now a wide variety of sealing requirements in addition to traditional atmospheric sealing, including Gas Flush, Hermetic Shrink, Vacuum, Skin Pack, Skin Plus and Skin Deep.
These bring with them a number of challenges. Companies need the flexibility to be able to respond to changing market requirements and consumer demands in their style of pack. At the same time, they must be able to explore any new pack options while maintaining current production. Equally significant, the proliferation of new products and pack types means that many manufacturers now have to handle a variety of different packs on a single line.
Meanwhile the need for speed and efficiency on the production and packing line remains essential.
Tray sealing specialist Proseal has addressed these challenges by ensuring its GTe range of tray sealers can handle all types of pack on the same machine. This gives manufacturers the ability easily to switch between packs during normal production with minimal downtime.
The other focus of the company’s development work has been on future-proofing its models. There is little point having a machine that is fast and efficient if it is not able to cope with new pack formats.”
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