Top ten trends that are shaping the beverage industry

July 3, 2017

FoodBev Media identified future trends and innovations that will mark the year in 2017 around the world. The magazine listed the major trends in innovation in the beverage industry. Among them, The Minimalist or the Tropical Breeze. You can interpret them to help you improve your business.

 “With the most important event of the 2017 beverage calendar – the World Beverage Innovation Awards – just around the corner, we are offering ten predictions for trends that will keep your brand ahead of the curve this year.


The minimalist


This year, water drinks will continue their steady growth for minimalist consumers looking for simple options for hydration. As brands reformulate products with a ‘back to basics’ approach, new flavour solutions and natural ingredients will drive innovation. DIY trends will continue to inspire new technologies from carbonated water makers to infusion caps.


Botanic garden


Conscious living practices and healthy eating habits of consumers urge beverage companies to harness the functional and technical benefits of plants. While the complex, particular flavours of the herbs grant an instant sophistication to beverages from holistic tonics and tea ranges to alcohol drinks, a rustic, floral aesthetic will define packaging and labels.


Crafty touch


From premium coffee and alcohol drinks to artisan brews, craft continues to be a big influencer in beverages. The personal touch of healthy, clean-label products from smaller producers will encourage big companies to offer sophisticated limited-edition products. The retro, industrial style of hipster cafés, bike shops and microbreweries will adorn packaging designs.”



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