How to Write a Cold Email That 33% of Prospects Will Reply to

In previous article about cold call like this one: ,  we  explain  you  that  with  the  right  attitude  and  by  paying  close attention  to  what  happens,  each  rejection  you  deal  with will  be  a  learning experience.  You'll  learn  what  not  to  say  and  when  not  to  call.  It’s  the  same work  for  a  Cold  Email!  In  this  article  from  Sales  Hacker  you  will  find tips  and tricks to write a good cold call!


Cold email has earned an awful reputation. Prospects see them as a nuisance, and most just hit delete without even a casual read. As a result, open rates are plummeting. Even when the message is highly targeted, the open rate ends up being less than 10% on average. Most of us have developed a thick skin over the years as a result of the constant barrage of irrelevant emails.


Stop Being Lazy With Your Cold Email


Not willing to settle for “status quo”, we worked hard to crack the code of email copy that would put a smile on our prospect’s face.


Our formula was not necessarily new or unique – we aimed to arouse curiosity in the subject and follow it up with a crisp and engaging body.


We pushed ourselves really hard to execute this formula to perfection.


The results of this effort were very encouraging.


More than a third of the recipients of these emails choose to reply to our cold emails, and close to 10% of those have converted into solid opportunities.


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