Cold Calling Tips: Turn Cold Calls Into Warm Leads

September 20, 2017

In this Linkedin article, you will find easy and accessible cold calling strategies that reduce your stress and turn your cold calls into warm. Look!

In the traditional sales process, cold calling is an inevitable sales prospecting strategy to generate more leads and, eventually, more sales. However, thanks to new tools like social media, there are now better and easier prospecting methods to engage with prospects. Is cold calling dead? The statistics say so, but there are cold outreach techniques that can greatly improve a sales pro’s odds of success by turning every cold call into a warm call.


"Greetings friend! Do you wish to look as happy as me? Well, you've got the power inside you right now. So use it, and send $1 to Happy Dude, 742 Evergreen Terrace, Springfield. Don't delay. Eternal happiness is just a dollar away!"


This script, memorably used by a scheming Homer Simpson when he got his hands on an auto-dialing machine, sums up the impersonal and patronizing nature of cold calls. Hey, it might be a nice-sounding offer (Eternal happiness? Sign me up!), but is anyone still listening after the message opens with a pre-recorded “Greetings, friend”?


At the risk of coming off a bit chilly, we need to put this out there right off the bat: cold calling is dead. Useless. Extinct. There is really no place for the strategy in today’s environment, at least not under its original definition.


The statistics are stark: less than 2 percent of cold calls result in a meeting, and the relative cost per lead with this approach is extraordinarily high. More and more, the industry is recognizing it as a waste of time.


Yet, abandoning the cold call is much easier said than done. When maximizing leads and opportunities is our objective, we need to get as many lines in the water as we can. And while we can all acknowledge its imperfections, reaching out cold often feels like the most efficient way to do so.


In every aspect, the rules of selling are undergoing a transformation in the digital era. It’s time to rethink cold calling. How can we turn up the temperature and inject some warmth into inherently frosty intros? Are there cold calling templates and scripts that actually prove effective? Which pitfalls should we avoid at all costs?


5 Reasons Cold Calling No Longer Works

  1. Decision-makers are busier than ever

  2. Increasingly mobile work environments mean less time spent at a desk

  3. Prospects now do most of their research online

  4. Buyers find it annoying

  5. It’s time-consuming and delivers terrible ROI

Join us as we explore actionable solutions for one of the greatest challenges salespeople face today.


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