How to Create Viral Content on LinkedIn

September 22, 2017

Viral content ... infallible method for content to be massively shared. The secret of viral content addresses several key factors and this article offers you an analysis of these factors that will allow a content to become viral.


It’s an absolute feeding frenzy. Content has gone wild on LinkedIn. There’s thousands of articles being published every single day by more than 11 million LinkedIn members. Guess what that means? If you want to cut through the insane amount of noise, you’ll have to go the extra mile to create viral content on LinkedIn.


Don’t Be a Rock Musician Who Shows Up to a Jazz Show


We’ve all been there. You put endless hours into that one monster piece of content that you swear is going to be a home run.


And then…. cricket, cricket, cricket.


Before you go on a publishing spree, you must understand that LinkedIn is an extremely competitive landscape due to all the influencer firepower behind it.

That automatically makes it a very different environment than Medium or a WordPress blog – particularly due to the variance in audience behavior.


That said, catering to your audience’s interests, needs, wants, desires, pleasures, and pains are going to be what makes or breaks your content.


Aside from content relevance, there are many other factors that will determine the reach of your content.


Follow this step by step process below to maximize your chance of hitting it big.


Types of LinkedIn Content That Are Likely To Go Viral


  • Option 1: Storytelling approach with an emotional hook – must have a strong narrative with valuable take aways at the end.

    • Should be extremely personal and relatable, something that actually happened to you would be ideal. You can get away with writing 500 – 650 word posts for these.

  • Option 2: Unique research or data driven post – must be highly relevant, interesting, and useful to your target audience.

    • Ideally this would be exclusive to LinkedIn. Many publishers take condensed versions of content that was originally published on their own company website or blog. This can work, but it should not be a teaser. Give the audience what they want.

  • Option 3: Intriguing, Question-based content that appeals to a wide audience – (e.g. Marketing & Sales) that has some degree of controversy attached to it.

    • Is SEO Really Dead? <- Bad example, but you get the idea. (And no it’s not!)

    • The concept behind the question based content is to spark high amounts of engagement (and fast) to trigger virality.

    • Your post should have strong CTAs asking the audience to leave their input. This is the one time where it’s okay to be pushy.

  • Option 4: Bold / Thought Provoking / Controversial

    • LinkedIn is not a dating site. Stop asking me for dates via InMail.

    • Women are better at sales than men because… X, Y, Z.

    • I was a black hat SEO spammer in a past life. Here’s what happened to me.

  • Option 5: Downloadable templates, checklists, or special opportunities.

    • People love free sh*t. Provide value and you will be rewarded.

      • SEO Audit template / checklist.

      • On-Page Optimization checklist.

      • Winning cold email templates.

      • Objection handling scripts.

      • Access to an exclusive event or program.

      • Offer free consulting to whoever leaves a comment with the most dire situation.


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