29 Sales Email Subject Lines That Get Prospects to Open, Read, and Respond

October 16, 2017

Email subject lines are important. Why? Because people do judge newsletters by their subjects. Writing the perfect subject line is no small feat, so this article can help! This article from HubSpot has compiled 29 creative sales email subject lines for a variety of situations.


Just like a gatekeeper can prevent a salesperson from reaching the manager or executive they want to get in touch with, a subject line can block a prospect from opening a sales email.


So what makes a good subject line?


The best sales email subject lines are creative, interest-provoking, and informative without giving too much away. Writing a creative subject line is no small feat, so we've compiled 29 compelling sales email subject lines for a variety of situations. Customize for your own use, and watch your open and response rates skyrocket.


29 of the Best Sales Email Subject Lines


1) "Question about [goal]"

What's your question? They'll have to open your email to find out.


2) "[Mutual connection] recommended I get in touch"

Few things are more powerful than referrals. If you share an acquaintance with your prospect, be sure to put that person's name in your email subject line. The more your prospect trusts your referrer, the more compelling your email will be.


3) "Our next steps"

Use this subject line to follow up after a first connection, or to re-engage a prospect gone quiet.


4) "Do not open this email"

This one is from manicure service company Manicube. If you've ever spent time with a toddler, you know that telling someone not to do something tends to prompt that very behavior. Reverse psychology for the win!


5) "X options to get started"

Pop in a few bullet points about how to kick off your relationship in the body text (a content offer, a phone call, an upgrade opportunity for current customers, etc.), and you're good to go.


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