The Case Study: The Perfect Marketing Tool to Close the Deal

October 20, 2017

Case studies and testimonials are useful to have on hand. They help you earn a prospect’s trust, show them what life would be like as your customer, and validate that your product or service works. Have a look at this article on Linkedin!


Is closing the deal one of your biggest challenges when it comes to getting a new client?


If so, you’re not alone.


And, there is a tool that can help—in fact, it’s the perfect marketing tool to close a deal.


That tool is the case study.


Why? Because when a hot prospect is ready to decide, a carefully crafted case study will make them say the magic words all of your marketing should be aiming at:


“This is exactly who we need.”


A good case study speaks directly to your ideal prospect about his or her problem – in their language -- and shows how you have solved it for a client just like them. Therefore, you can clearly do the same for the prospect.


My case studies (together with my testimonials -- more is always better for these!) have closed the deal for me numerous times. Whenever I have a prospect who is on the fence, seriously considering hiring me as a mentor or coach and trying to decide whether to invest the time and money (and I realize it’s a major decision for most of my prospects) I don’t try to convince them they should – I can’t.


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